Pivoting Lindy


You probably thinking there’s nothing more to say about pivoting. I agree. While digging in to the Lindy Effect, I came across an interesting story though. It involves a 1,428-year-old company called Kongo Gumi. At one time they were the oldest continuously operating family company in the world.

The company built Buddhist Temples for over 14 centuries. They pivoted during World War II by switching from building Temples to coffins.

They pivoted before pivoting was cool. As for our pal Lindy, it’s possible this ancient Temple builder will be around for another 14 centuries. Just not as a family owned and operated firm. They were acquired by the Japanese construction company Takamatsu in 2006.